21st Annual Webby Awards
For the 21st Annual Webby Awards our theme was “Internet or Die” the idea that the modern internet forces us to create truly original experiences, or be overlooked. We worked with LA based 3-d artist Steve Smith to create an animated embodiment of “The Internet”. The poster then served as the base for the marketing strategy of The Webby Awards.
Our poster beginning the 21st Annual season consisted of a Internet “machine” responsible for pumping out amazing new content. Our initial direction was multiple embodiments for each of our media types (e.g. Social, Mobile Sites, & Apps, etc) but time restrictions pushed the idea to one machine to be the ambassador.